Journal Entries relating to Urban Sustainability

Entries relating to Urban Sustainability

Speaking to Volunteering Geelong

Published by Alex Makin on Thursday 12th of May, 2011

Volunteering Geelong, like Eastern Volunteers, is one of several volunteer recruitment agencies within Victoria. This afternoon I was invited to speak to the Board of Management of Volunteering Geelong to discuss marketing and strategic partnerships that can assist in promoting the work of Volunteering Geelong.

The discussion outlined the marketing approach adopted by Eastern Volunteers, including the development of a consistent brand and key messages that are used to promote Eastern Volunteers within the community.

Ultimately marketing needs to be supported through a range of tools that assist in communicating these messages. In this regard Eastern Volunteers complements its marketing activities with events that support the aims of the organisation. These events, which include targeted activities with business partners, support the aim of Eastern Volunteers being seen as a peak regional body. Likewise, engagement with the media, as well as online tools, promote these activities and reinforces the role of Eastern Volunteers within the community.

It is imperative that marketing activities support an overall strategy of an organisation. Conflicting messages create confusion and undermine the branding of an organisation and this can diminish outcomes that otherwise would have been achieved.

A marketing plan is required to provide this strategic focus and guide initiatives that achieve the identified objective. The marketing plan should explore all marketing initiatives that are available, including a mix of offline and online tools to deliver positive and proactive marketing.

Once a marketing plan has been completed, it will provide guidance on marketing opportunities and the action required to achieve the goals within the marketing plan. This approach enables an organisation to measure results and effectiveness.

Community organisations are increasingly needing to be innovative and proactive with their marketing to ensure that they can communicate with the community and key stakeholders. The discussion with Volunteering Geelong was useful in providing potential strategies and should support future planning for the organisation.

Media Release: Maroondah celebrates National Reconciliation Week

Published by Alex Makin on Wednesday 11th of May, 2011

Well-respected Indigenous rights speaker and performer Kutcha Edwards will be a special guest at Maroondah City Council’s National Reconciliation Week celebrations.

National Reconciliation Week runs from 27 May – 3 June and recognises the rich culture and history of the First Australians.

Maroondah Councillor Alex Makin said this year’s event would provide a variety of opportunities encouraging the community to explore Indigenous culture and heritage.

“I’d like to extend an invitation to the community to attend Maroondah’s Reconciliation Week celebrations from 10.30am at Maroondah Federation Estate on Tuesday May 31,” Cr Makin said.

“The launch will include a Welcome to Country and smoking ceremony, a flag ceremony and a mesmerising didgeridoo performance by an indigenous performer,” Cr Makin said.

“Following the official procedures, Kutcha Edwards will speak about the theme for this year’s Reconciliation Week – Let’s talk recognition,” Cr Makin said.

“Edwards was born into the Mutti Mutti tribe in New South Wales, before being “stolen” from his family at 18 months of age. As a teenager he was reunited with his family, and started his journey to reconnect with his heritage,” Cr Makin said.

“Edwards now devotes his life working with various community groups including the Aboriginal Community Elders Services (ACES), Victorian Aboriginal Health Service, Fitzroy Stars Youth Club Gymnasium and the Koorie Open Door Education school at Glenroy,” Cr Makin said.

As part of Reconciliation Week, Council will also host an Indigenous Cultural Awareness Training session at Maroondah Federation Estate later in the week.

To find out more about Reconciliation Week events visit www.maroondah.vic.gov.au

- ENDS –

National Volunteer Week at the Healesville Living and Learning Centre

Published by Alex Makin on Tuesday 10th of May, 2011

The Healesville Living and Learning Centre is an adult education provider offering nationally accredited training in Healesville. The Centre also operates an Opportunity Shop, with proceeds supporting the operations of the Living and Learning Centre. The centre, which is managed through a committee of management and staff, is supported though volunteers that assist with administration and with the opportunity shop.

This afternoon I was invited to speak to the volunteers to discuss how volunteering is changing and the need to clear roles and responsibilities. It is becoming increasingly evident that governments are reluctant to provide ongoing discretionary government grants that support community organisations. The trend instead is for governments to support project based funding with the increased expectation that these projects will become self-sufficient. As a result community organisations are increasingly dependent on independent sources of funding to complement their operations.

The opportunity shop serves as a significant fundraiser for the Healesville Living and Learning Centre which supports its operations and the delivery of classes. In this regard it is critical that volunteers are aware of the purposes of the Shop and its role as a fundraising initiative. While volunteers are donating their time, it is important to recognise that they have rights and responsibilities. Policies are required to provide certainty for volunteers and guide their actions, likewise position descriptions can help in clarifying volunteer roles and requirements.

The Healesville Living and Learning Centre has a significant role in the community providing courses that deliver new skills and qualifications. It is great to see the organisation supporting its volunteers and extending its fundraising initiatives through the planning of its Opportunity Shop.

Attendance Report: Promoting the arts and community organisations

Published by Alex Makin on Friday 22nd of April, 2011

On the 31st of March I had the pleasure of opening Parole Viaggianti, which is the latest exhibition at Maroondah Federation Estate. Parole Viaggianti, otherwise known as Travelling Words, features artwork by Angela Cavalieri explores the relationship between language, cultural memory and subjectivity drawing upon Angela’s experiences while travelling.

The exhibition was developed in partnership with the La Trobe University Museum of Art and highlights the Gallery’s role in exhibiting promising artists.

Parole Viaggianti will be on exhibition until the 14th of May at the Maroondah Art Gallery, located at Maroondah Federation Estate in Greenwood Avenue, Ringwood.

On the 7th of April I had the pleasure of attending the 21st birthday celebrations of the Croydon Stroke Support Group. The Group, which focuses on providing peer support, has grown rapidly over the past 21 years In recent times, the group has developed an arts focus, uncovering the hidden talents of its members, through painting, drawing and mosaics, as as well as writing.

The group has also pioneered the first choir for people with aphasia, a stroke condition where people are unable to speak but are still able to sing. The choir, which is an Australian first, helps restore confidence for people with aphasia and develops new talents in the arts and singing.

I would like to congratulate the Croydon Stroke Support Group for celebrating its 21st birthday and its innovation, I’m certain the Group will have many more birthdays to celebrate.

Media Release: Funding assisting for flood victims

Published by Alex Makin on Wednesday 20th of April, 2011

Maroondah residents damaged in the January and February floods may be eligible for financial support as part of the 2011 Victorian Floods Disaster Relief Fund.

Councillor Alex Makin said the funding was established to assist residents to repair flood-damaged homes and replace household goods.

“The Damage to House and Contents Gift is open to a range of households including owner occupied, tenants, boarders and sole residential asset owners,” Cr Makin said.

“The gift is structured in two stages. Stage one is an initial payment of $1000 to assist with immediate costs facing households with significant damage to their flood-affected houses,” Cr Makin said.

“Stage two is a further payment to assist with the replacement of household contents and towards the repair and restoration of homes which have been more severely damaged. The amount residents will receive for this payment will depend on the number of eligible applicants and the amount available in the fund,” Cr Makin said.

“A single application form is used to determine who is eligible for the payments, as some applicants may only be eligible for one of the payments, depending on their circumstances,” Cr Makin said.

“As well as completing the application form residents will need to provide supporting documentation regarding the extent of damage to their house and contents and sign a statutory declaration,” Cr Makin said.

All applications must be submitted before 1 July 2011.

To determine if you are eligible for funding assistance contact the Floods Disaster Relief Fund on 1800 180 213, email vicfloodsfund@dhs.vic.gov.au or visit www.dhs.vic.gov.au/floodappeal to download the application form and fact sheets.

- ENDS –

Maroondah Leader: Trains unreliable

Published by Alex Makin on Tuesday 12th of April, 2011

The Maroondah Leader has reported on the decline in reliability for trains serving Maroondah through the Belgrave and Lilydale lines.

Cr Alex Makin said the lack of services left passengers waiting up to 30 minutes to get from Croydon to Ringwood.

While peak-hour services continue to suffer from reliability issues, there is also a lack of frequent rail services serving stations beyond Ringwood during inter-peak times.

“The whole notion of Ringwood being the Central Activities District is built on the notion of reliable and frequent public transport.”

While the Government should be commended for committing to the redevelopment of Ringwood Station from 2014, there is a need to provide frequent services to reduce the delays in travelling to and from Ringwood and other stations in Maroondah.

Celebrating the 21st Birthday of the Croydon Stroke Support Group

Published by Alex Makin on Thursday 7th of April, 2011

The Croydon Stroke Support Group is a community based organisation that supports people with stroke. The group provides peer support, as well as innovative programs to help restore confidence and provide assistance for people with stroke and their carers.

This morning I was invited to join the celebrations as the Croydon Stoke Support Group celebrated its 21st birthday. The group began due to a need for peer support group for with stroke in the eastern suburbs. Since this time the group has grown considerably, with weekly meetings, monthly barbecues, as well as art therapy and choir.

The Croydon Stroke Support Group has a strong interest in the arts, with exhibitions showcasing canvas, mosaic and photographic works undertaken by members. In addition the group recently formed the Stroke a Chord choir which involves members that have aphasia, a stroke condition where they are able unable to speak but can sing. The Choir provides an opportunity for these members to be involved within the group and is a first for Australia.

The large attendance at the Croydon Stroke Support Group demonstrates the far-reaching and positive impact the group has with members of the Maroondah community. I congratulate the Croydon Stroke Support Group on its successful 21st birthday.

Maroondah Partners in Community Wellbeing Committee – First meeting for 2011

Published by Alex Makin on Monday 4th of April, 2011

The Maroondah Partners in Community Wellbeing Committee is a delegated committee of Council that includes two Councillors and a number of external organisations, including EACH, Eastern Volunteers, the Outer East Primary Care Partnership, Women’s Health East and other health and education providers.

The Committee meets on a quarterly basis, with Council representation consisting of myself and Cr Ann Fraser. The Committee oversees the implementation of Council’s Community Wellbeing Plan, which aims to improve health and wellbeing within Maroondah through working in partnership with other key organisations.

Today’s meeting reviewed Council’s internal progress towards implementing actions within the plan. This ensures that the various Council departments are working towards progressing the plan and delivering upon its outcomes.

The Community Wellbeing Plan is renewed every four years and as such it is imperative that progress is measured to consider its success. Progress has been positive and it is encouraging to see outcomes being achieved.

Maroondah Citizens Advice Bureau 2011 Annual General Meeting

Published by Alex Makin on Friday 1st of April, 2011

The Maroondah Citizens Advice Bureau is in its 43rd year and provides emergency relief for people in need, information referral and support.

Today’s Annual General Meeting elected committee members for the 2011/2012 year who provide ongoing direction for this vital community organisation. I had previously been a committee member of the Maroondah Citizens Advice Bureau since 2007 where I assisted in the planning and delivery of their business plan.

This plan led to modernisation of the service, including database systems for clients and referral agencies, improving efficiency and ensuring up-to-date records and information. The plan also strengthened the marketing of the organisation through a website, as well as ensuring consistent promotional materials and publicity.

Governance reforms were also undertaken providing delegated authority for the office administrator and a clear distinction between paid staff and the committee of management.

I chose not to re-nominate for the committee given that I felt that the changes over the past few years helped deliver an ongoing and sustainable future for the organisation.

For further information on the Maroondah Citizens Advice Bureau please visit www.mcab.org.au.

Opening of Angela Cavalieri’s Parole Viaggiante at Maroondah Art Gallery

Published by Alex Makin on Thursday 31st of March, 2011

This year marks the 10th anniversary of Maroondah Federation Estate and the Maroondh Art Gallery. The gallery, which is located in the art room of the former Ringwood Primary School is Maroondah’s premiere art gallery featuring a diverse range of art exhibitions.

This evening I was invited to launch Parole Viaggiante, the latest exhibition at Maroondah Federation Estate, which was jointly curated between La Trobe University Museum of Art and the Maroondah Art Gallery. Parole Viaggiante features works by Angela Cavalieri, which captures her travel experiences, depictions of cities and the multifaceted use of language.

The exhibition which opened tonight will be shown at the Maroondah Art Gallery until the 26th of May. The speech delivered during the opening is available in this post:

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