Strategy, entrepreneurship and innovation


A leader is business transformation, digital strategies, marketing and branding.

A background including entrepreneurship, consulting, educating MBA students in strategy and critical thought, as well as local government as a Mayor and Councillor for Maroondah City Council.

Projects I have undertaken include transformations with SEW EurDrive, SEDAGroup, WorkSafe Victoria, Austin Health, Gateway Health, National Disability Services, Civil Contractors Federation and Strathbogie Shire Council.

A proven strategist and problem solver

Experience recognised through lecturing commitments at Kaplan Business School, Fellowships at the Governance Institute of Australia and Australian Marketing Institute and accreditation as a Certified Practising Marketer.
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Proven Results

Over 15 years of experience in transformation and strategy leveraging frameworks such as design thinking, agile and scrum to ucover opportunities, embed customer centricity and realise outcomes. 

Actionable Strategies

Technical knowledge in CRM systems, SEO, SEM, marketing automation traditional and digital communications means my strategies are actionable and achievable. 

Problem Solver

Uncovering problems and finding solutions is challenging. As a problem solver, I analyse data, engage stakeholders, consider scenarios to determine the optimal course of action. 

Team Builder

I build teams that inspire people to bring their best, they work to their strengths, build mutual empathy, have clearly assigned roles, deliver to requirements and and know what they want to achieve.