volunteer recruitment Archives

Speaking to Volunteering Geelong

Posted on 12 May 2011 by alex

Volunteering Geelong, like Eastern Volunteers, is one of several volunteer recruitment agencies within Victoria. This afternoon I was invited to speak to the Board of Management of Volunteering Geelong to discuss marketing and strategic partnerships that can assist in promoting the work of Volunteering Geelong.

The discussion outlined the marketing approach adopted by Eastern Volunteers, including the development of a consistent brand and key messages that are used to promote Eastern Volunteers within the community.

Ultimately marketing needs to be supported through a range of tools that assist in communicating these messages. In this regard Eastern Volunteers complements its marketing activities with events that support the aims of the organisation. These events, which include targeted activities with business partners, support the aim of Eastern Volunteers being seen as a peak regional body. Likewise, engagement with the media, as well as online tools, promote these activities and reinforces the role of Eastern Volunteers within the community.

It is imperative that marketing activities support an overall strategy of an organisation. Conflicting messages create confusion and undermine the branding of an organisation and this can diminish outcomes that otherwise would have been achieved.

A marketing plan is required to provide this strategic focus and guide initiatives that achieve the identified objective. The marketing plan should explore all marketing initiatives that are available, including a mix of offline and online tools to deliver positive and proactive marketing.

Once a marketing plan has been completed, it will provide guidance on marketing opportunities and the action required to achieve the goals within the marketing plan. This approach enables an organisation to measure results and effectiveness.

Community organisations are increasingly needing to be innovative and proactive with their marketing to ensure that they can communicate with the community and key stakeholders. The discussion with Volunteering Geelong was useful in providing potential strategies and should support future planning for the organisation.

Master of Ceremonies for the Eastern Volunteers Annual Fun Run

Posted on 13 March 2011 by alex

Like many community based organisations Eastern Volunteers holds events to assist in raising funds to support its volunteer recruitment and community based transport services.

The Annual Fun Run, which is held each March, is one of the major fundraising and community events held by Eastern Volunteers, with the event attracting over 500 participants and significant business support.

Alex as Master of Ceremonies for the Eastern Volunteers Annual Fun Run

This morning I served as the Master of Ceremonies for the event, providing instructions for participants, as well as acknowledging the major sponsors and supporters.

This year’s Fun Run included three major sponsors, who were invited to participate on the day. As the Master of Ceremonies I introduced the major sponsors, as well as Terry Avery, the Mayor of the Yarra Ranges Shire Council and board members from Eastern Volunteers, including the chairperson Terry Macdonald.

Alex with Terry Avery, Mayor the Yarra Ranges Shire Council and Terry Macdonald. Chairperson of Eastern Volunteers

Fortunately the rain held off until the afternoon, providing ideal conditions for the 2011 Annual Fun Run. The event was a success with a record number of participants and significant support from the business community. As Master of Ceremonies it was my responsibility to direct participants to the registration desks and starting positions, as well as acknowledge sponsors and their support.

At the conclusion of the race I assisted Terry who conducted the formalities and presentation of awards as Chairperson of Eastern Volunteers. I also ensured there was an opportunity for sponsors to speak to the participants, reinforcing the value that business partners received from the event.

Alex with Terry Macdonald, Chairperson of Eastern Volunteers during the presentation of awards

Eastern Volunteers hold two major community events each year, with the Fun Run being held in March and the Multicultural Festival which will be returning in October.

2010 Eastern Volunteers Annual General Meeting

Posted on 21 October 2010 by alex

Eastern Volunteers is a not-for-profit community organisation that provides volunteer recruitment and community transport services across Maroondah, Whitehorse and the Shire of Yarra Ranges.

Eastern Volunteers has a voluntary board of management which establishes the strategic direction of the organisation, which has 14 staff and over 100 volunteers. I accepted the position of Manager of Marketing Services in late September and as a result did not seek re-nomination to the Eastern Volunteers Board of Management.

As part of the Annual General Meeting, myself and Eugene Wong, the Manager of Business Development, discussed Friends of EV, a new program developed by Eastern Volunteers to encourage community and business partnerships.

Friends of EV provides ongoing benefits to businesses, through consulting services, corporate volunteering and training, as well as providing an ongoing link to the community sector. Further details on Friends of EV is available at www.easternvolunteers.org.au.

Eastern Volunteers Multicultural Spring Festival

Posted on 9 October 2010 by alex

Eastern Volunteers is a community based not-for-profit organisation that provides volunteer assisted transport and volunteer recruitment across the Cities of Maroondah and Whitehorse and the Shire of Yarra Ranges.

Alex with Terry Macdonald, Chairman of Eastern Volunteers and Cr. Natalie Thomas, at the Eastern Volunteers Multicultural Spring Festival.

Throughout today Eastern Volunteers held a Multicultural Spring Festival at Ringwood Lake, bringing together the diverse communities within Maroondah. The festival included food, arts, rides, crafts and performers providing a range of activities throughout the day.

Alex opening the Eastern Volunteers Multicultural Spring Festival as the Mayor of Maroondah.

As the Mayor of Maroondah I had the pleasure of opening the festival and congratulating Eastern Volunteers on organising Maroondah’s first large-scale multicultural festival. After opening the event I served as the Master of Ceremonies, introducing each performance and discussing the aims and role of Eastern Volunteers.

These sessions included discussions with volunteers on their involvement with Eastern Volunteers and the benefits they receive from volunteering. While volunteering provides benefits to the wider community, it can also deliver new skills, enhance employment prospects and expand networks for the volunteer. The Eastern Volunteers Multicultural Spring Festival is an example of an event that utilised a wide variety of skills and teamwork to deliver Maroondah’s largest multicultural event.

Alex with volunteers and staff of Eastern Volunteers at the Eastern Volunteers Multicultural Spring Festival

The Eastern Volunteers Multicultural Spring Festival featured a wide variety of entertainment, including a roving performer, as well as a Chinese Lion Dance, Bollywood Dancers, the Police Rock Band, African Drumming from Rhythm of Life, the Karen Young Dancers, Reggae from Uprising Rebels, Scottish Highland Dancers and Japanese Drummers. In addition, Ultimate Martial Arts from Heathmont and Abandon Sane, local rock band also performed on the main stage. Vasili, from Vasili’s Garden on Channel 31 and 3AW, was also in attendance and provided a demonstration on making garden pots from recycled newspapers.

Alex with Vasili, from Vasili's Garden on Channel 31 and 3AW, at the Eastern Volunteers Multicultural Spring Festival

Approximately 5000 people attended the festival and it was great to see the community embrace the festival and actively participate in the activities that were present throughout the day. Many volunteers and staff at Eastern Volunteers worked extensively on the Festival through organising the group’s largest event in its history. The Festival was only possible due to this work and the commitment of sponsors who saw the benefits of partnering with Eastern Volunteers.

Alex with sponsors (Power Balance, Ringwood Honda and Bendigo Bank) who contributed to the Eastern Volunteers Multicultural Spring Festival.

For further information on Eastern Volunteers please visit www.easternvolunteers.org.au.

Alex with Natalia at the Eastern Volunteers Multicultural Spring Festival, which was held on the 9th of October 2010.

Manager of Marketing Services at Eastern Volunteers

Posted on 27 September 2010 by alex

I had been a board member of Eastern Volunteers since July 2008 providing oversight and direction for the activities undertaken by the organisation. Eastern Volunteers has grown considerably over the past few years and now has 14 part-time staff supported with approximately 100 volunteers.

This morning I accepted the position of Manager of Marketing Services for Eastern Volunteers, which means I will not be seeking re-nomination to the board at the annual general meeting. This new role will focus on expanding the marketing activities of Eastern Volunteers, ensuring that the organisation is able to continue to expand and deliver its services.

The role is part-time enabling me to undertake my Council commitments, as well as my employment with Eastern Volunteers.