The BizConnect Business Breakfast is a Maroondah City Council initiative designed to connect local businesses and to share knowledge and skills. This morning’s speaker was from Destination Melbourne who discussed the growing $2.6 billion market generated through tourism opportunities from visiting friends and relatives.
The friends and relatives tourism market is the largest segment of visitors into Melbourne’s eastern suburbs and provides economic benefits for local businesses. While Maroondah may not be seen as a traditional tourist destination, it does have a strong component of tourism generated through friends and relatives and the speaker outlined the need for businesses to target this growing segment.
As the Mayor of Maroondah I had the pleasure of introducing the June BizConnect Business Breakfast and the speech I delivered is included within this post: