Category: Community Engagement

Discussing experiences as a Councillor for the MAV Stand for Council Campaign

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Being an elected Councillor requires an ongoing time commitment coupled with an understanding of good governance and the ability to respond to community feedback. Victorian council elections will be held at the end of October in all local councils with the exception of Brimbank City Council.

The Municipal Association of Victoria (MAV) provides introductory sessions for prospective council candidates to assist in understanding the role and responsibilities of local government. The sessions include an overview from a neighbouring Council Chief Executive Officer and Councillor to discuss the role of council officers and elected representatives.

This evening I was invited to speak at the information session held at Knox City Council to provide an overview of my experiences in local government and advice on conducting council campaigns. The session provided an opportunity for candidates to discuss the operations of a Council and the role that Councillors undertake within the community. In particular I was able to provide an overview of governance structures for Council to assist candidates in understanding how Councillors can deliver results for the community.

I attended a similar information session in 2005 when I first stood for local government in Maroondah and found that the discussion was useful in gaining an insight into councils. Candidates should be advised to learn about local government and its decision making processes to ensure that they can become effective representatives for their community.

Media Release: Council motions supported at MAV State Meeting

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Six out of the eight motions tabled by Maroondah City Council were carried at the 26 May Municipal Association of Victoria (MAV) State Council meeting.

The successful motions related to improving information technology for customer service, general valuations, unfunded superannuation liability, road reserves owned by VicRoads, Tax deductibility for election expenses and building and planning fees.

Councillor Alex Makin, Council’s representative on the MAV, said the State Council Meeting provided an opportunity for each member council in Victoria to submit motions which have significance on a state level for all Victorian municipalities.

“The motions presented are viewed as being of significance across the Victorian Local Government sector, including the Maroondah community,” Cr Makin said.

“Council has a proven record of leading the way in highlighting issues faced by the Victorian Local Government sector. This is reflected by the favourable response to previous motions submitted by Maroondah and passed, often with unanimous support, at the MAV State Council Meeting,” Cr Makin said.

“At its meeting of Monday 18 April, Council approved eight motions to be submitted to the MAV State Council meeting which was held on Thursday 26 May,” Cr Makin said.

“The motions were developed by Council following interaction with the community in the form of various forums, consultation and strategies,” Cr Makin said.

Of the eight motions presented by Council, six were carried.

The motions carried included:

  • That the MAV State Council calls of the State Government to remove the requirement for Local Government to have superannuation cash backed, given the inconsistency between the three tiers of government and given that both state and federal governments carry these amounts on their balance sheets as unfunded liabilities.
  • That the Municipal Association Of Victoria State Council calls on the State government to extend the frequency of general valuations from two to three years.
  • That the MAV State Council calls on the State Government to abolish the prescribed Statutory Annual Increments for both planning and building fees and enable Councils to set their own fees.
  • That the MAV State Council calls on VicRoads to review current funding allocated for the maintenance of arterial roads and associated infrastructure, roadsides and central medians, and if necessary advocate for increased levels of funding.
  • That the MAV convene a working party comprising of Councillors and Information Technology Officers to explore the technological opportunities to provide a one stop shop customer service approach for Local Government communities.
  • That the MAV State Council writes to the Australian Tax Office seeking an urgent review of the current ceiling of $1000 for election expenses that can be claimed by candidates for Council elections.

– ENDS –

Eastern Volunteers Sponsors and Supporters Evening

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Eastern Volunteers as a regional community based organisation, works in partnership with local government and businesses to provide its services to the community.

This evening, Eastern Volunteers held a function to officially thank its business and government partners with their assistance. This included the sponsors of the Annual Fun Run that was held in March, as well as the Multicultural Festival, which will be held again this October.

The function included video presentations from the two public events, highlighting the strong community participation with Eastern Volunteers and the benefits provided to sponsors in supporting these activities.

The 2010 Eastern Volunteers Multicultural Festival:
[youtube=http://www.youtube.com/watch?v=hXZyhK8NTOE]

The 2011 Eastern Volunteers Annual Fun Run:
[youtube=http://www.youtube.com/watch?v=1TwvUsR98Oo&rel=0]

Further partnership opportunities exist throughout this year, including the Business Booster Breakfast on the 8th of August and the Eastern Volunteers Multicultural Festival, which will be held on the 9th of October.

For further information please visit www.easternvolunteers.org.au.

Maroondah Celebrations for National Reconciliation Week

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National Reconciliation Week provides an opportunity promote reconciliation and an understanding of Indigenous culture. Maroondah celebrates Reconciliation Week through an official launch, as well as a series of events, including cultural awareness training.

This year I was invited to speak at the launch of National Reconciliation Week and the copy of speech is provided within this post:

Continue reading “Maroondah Celebrations for National Reconciliation Week”

Volunteering Victoria Panel Session on Social Media

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Volunteering Victoria is the peak state-based body representing volunteer based organisations within Victoria. The organisation provides a range of activities to support its members, including professional development sessions.

This afternoon I was invited to participate in a panel session on social media to discuss my experiences in utilising social media within community organisations. The panel explored the usage of social media tools, including Facebook, Twitter, Youtube and LinkedIn to reach volunteers and encourage community participation.

It is important that social media is used to complement other forms of marketing and communication that are undertaken by an organisation. The benefits of social media are best realised that they are used in conjunction with other forms of marketing, ensuring a consistent approach in reaching potential volunteers and promoting the organisation.

Resourcing is also an important consideration when utilising social media. Given that most community based organisations work within considerable resource constraints it is imperative that social media is utilised efficiently and effectively. Fortunately social media tools, like Facebook, LinkedIn, Twitter and Youtube can be integrated ensuring a consistent and easy to maintain presence across these networks. Furthermore, new website content can be integrated with these tools extending the reach of a website and providing further content for social media.

Social media networks do need to be maintained and kept up-to-date with new content, integrating these tools and combining them with website updates ensuring an active presence and multiple opportunities to engage people via these networks.

The session was well attended, with excellent questions from attendees and I commend Volunteering Victoria for organising a dedicated session on social media. Community organisations can clearly benefit from social media tools if utilised effectively and integrated to provide a consistent and efficient marketing approach.

Media Release: FloodSafe Week highlights the importance of preparation

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The heavy rain falls and subsequent flooding which affected parts of Victoria earlier this year highlighted the importance of being prepared for the unexpected.

Maroondah Councillor Alex Makin said the annual State Emergency Services FloodSafe Week, Monday 30 May to Friday 5 June, encouraged people to get involved and learn more about protecting themselves, their homes and their businesses during floods.

“Floods cause more damage in terms of dollars and lives lost, per year, than any other natural hazard in Australia,” Cr Makin said.

“The rain fall which hit Victoria in late 2010 and February 2011, and the flooding which occurred as a result, is a prime example of the importance of ensuring your property is able to cope should we be faced with this level of rain fall again,” Cr Makin said.

“Research that was conducted following the September 2010 floods in Victoria shows that 31 per cent of people living in the affected areas did not know their homes were prone to flooding and 35 per cent said they had not prepared for floods at all,” Cr Makin said.

“However a well prepared community can reduce flood damage by up to 80 per cent, which is why Council is supporting the SES FloodSafe Week and urging residents to take appropriate steps to ensure their property is in the best condition possible to prevent, or at least minimise, the impacts of flooding,” Cr Makin said.

“Council is also doing its bit to ensure that the Municipality’s storm water drainage network is able to cope if the storms continue to worsen,” Cr Makin said.

“In the event of a flood Council’s operations team will conduct initial investigations to determine whether there is a blockage or other issues associated with Council’s stormwater pipes which may have contributed to localised flooding,” Cr Makin said.

“If no issues are found the matter is referred to Council’s engineering and infrastructure team, for further investigation, which will include assessing the capacity of the system,” Cr Makin said.

“Since the recent floods, investigations into Council’s stormwater drainage system has increased and Council is currently reviewing whether or not it needs to change the way the stormwater drainage network is designed and managed,” Cr Makin said.

“Council has a responsibility to property owners to ensure that the Council owned and operated drainage system is clear and functioning so it can capture any stormwater,” Cr Makin said.

“In times of excessive rainfall Council also needs to ensure that designated overland flow paths can handle the excess stormwater and work effectively to prevent properties from being flooded,” Cr Makin said.

“Council’s underground stormwater drainage system has historically been designed to a capacity of a one in five year magnitude storm, which is consistent with the industry standard” Cr Makin said.

“In the event of a storm of greater magnitude, the excess water is generally handled by designated overland flow paths which are created along drainage gullys, creeks or other low land points, during the initial developments stage of housing estates,” Cr Makin said.

“Council’s engineers are currently putting together a program to undertake detailed catchment analysis and flood mapping of the municipality which will help to determine appropriate solutions to stormwater management and may lead to improvements to underground pipe systems and overland flow paths to capture stormwater more effectively,” Cr Makin said.

“Investigations of the stormwater network and the associated improvement works is focussed on areas of land which were severely impacted during the recent flooding, with areas with property inundation taking precedence,” Cr Makin said.

“Council in conjunction with the SES is developing a Maroondah City Council Flood Emergency Plan which will assist in the identification of flooding risks and indicate suitable measure which can be undertaken to reduce and manage the risk of flooding,” Cr Makin said.

“Council working alongside the community to maintain Council-owned infrastructure and residential properties is the best way to ensure we are prepared in the event of heavy rainfall, and hopefully minimise the impacts of major flooding in the future,” Cr Makin said.

The best way to prepare for floods is to:

  • Learn the risk for your home and/or business
  • Prepare an emergency kit
  • Put together a home or business emergency plan
  • Keep a list of emergency numbers near your telephone
  • Check your insurance policy
  • If a flood warning is issued, listen to your emergency broadcaster for advice and check your neighbours are aware of the situation
  • NEVER walk, ride or drive through floodwater. Driving through floodwater is the number one cause of death during floods
  • NEVER allow children to play in floodwater. This is the number one cause of death during floods for children and teenagers

Throughout FloodSafe Week, SES volunteers will be running events in and around Maroondah. For more information or to learn about preparing a home emergency plan or home emergency kit, visit www.ses.vic.gov.au

– ENDS –

Eastern Volunteers Business Booster Breakfast with Greg Fordham

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The Eastern Volunteers Business Booster Breakfasts are designed to connect businesses with community organisations. The breakfasts, which are held quarterly, feature a guest speaker with business experience who can discuss strategies to link with the community.

This morning guests heard from Greg Fordham, the Managing Director of Airbiz, an Australian based international consultancy that provides advice on aviation and airports. Greg discussed how he incorporates volunteering as part of his team building strategy, providing an opportunity for staff to partner with a community organisation.

The corporate volunteering program was designed to not only benefit the community organisation, but also to improve morale and enhance team building. Greg discussed some recent examples of the work undertaken by his team, including support for people affected by the recent Victorian Bushfires.

Greg’s discussion clearly highlighted how businesses and community organisations can both benefit from a partnership that delivers mutual value through support and team building.

The next Eastern Volunteers Business Booster Breakfast will be held on Wednesday the 8th of August, for further details please visit www.easternvolunteers.org.au.

Attendance Report: National Volunteering Week and Young Leaders

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National Volunteering Week was held between the 9th and 13th of May and provides an opportunity to promote volunteering and the many community groups that exist within the community. The week included an expo at Eastland Shopping Centre encouraging volunteers and was supported through media coverage in the Maroondah Leader.

Volunteering is a measure of the vibrancy and success of our community and I encourage people to consider how they can volunteer for the many community organisations that exist within Maroondah.

On the 13th of May, along with Cr Natalie Thomas, I attended the Young Leaders Presentation Evening providing an opportunity to congratulate the participants who completed the Young Leaders Program. The Young Leaders Program is a week-long course operated through EVs Youth Centre, which promotes leadership qualities for Year 10 students within Maroondah.

I would like to congratulate the participants for their dedication and for completing the course. I trust that the skills they have learnt will be useful in their future education, employment and employment endeavours.

The 2011 Young Leaders Presentation Evening

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The Young Leaders Program is a week long imitative providing leadership opportunities for Year 10 students within Maroondah. The program works with schools to identify potential students who undertake a week-long intensive leadership course at EV’s Youth Centre in Croydon.

The program covers public speaking, confidence and teamwork, with the aim of developing leadership skills. At the end of the course the participants organise a presentation evening, which includes the presentation of certificates from Council.

This evening I was invited to speak about the program and to formally congratulate the students for their completion of the course. The speech delivered during the presentation is available within this post:

Continue reading “The 2011 Young Leaders Presentation Evening”

Speaking to Volunteering Geelong

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Volunteering Geelong, like Eastern Volunteers, is one of several volunteer recruitment agencies within Victoria. This afternoon I was invited to speak to the Board of Management of Volunteering Geelong to discuss marketing and strategic partnerships that can assist in promoting the work of Volunteering Geelong.

The discussion outlined the marketing approach adopted by Eastern Volunteers, including the development of a consistent brand and key messages that are used to promote Eastern Volunteers within the community.

Ultimately marketing needs to be supported through a range of tools that assist in communicating these messages. In this regard Eastern Volunteers complements its marketing activities with events that support the aims of the organisation. These events, which include targeted activities with business partners, support the aim of Eastern Volunteers being seen as a peak regional body. Likewise, engagement with the media, as well as online tools, promote these activities and reinforces the role of Eastern Volunteers within the community.

It is imperative that marketing activities support an overall strategy of an organisation. Conflicting messages create confusion and undermine the branding of an organisation and this can diminish outcomes that otherwise would have been achieved.

A marketing plan is required to provide this strategic focus and guide initiatives that achieve the identified objective. The marketing plan should explore all marketing initiatives that are available, including a mix of offline and online tools to deliver positive and proactive marketing.

Once a marketing plan has been completed, it will provide guidance on marketing opportunities and the action required to achieve the goals within the marketing plan. This approach enables an organisation to measure results and effectiveness.

Community organisations are increasingly needing to be innovative and proactive with their marketing to ensure that they can communicate with the community and key stakeholders. The discussion with Volunteering Geelong was useful in providing potential strategies and should support future planning for the organisation.