Tag: partnerships

Speaking to Volunteering Geelong

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Volunteering Geelong, like Eastern Volunteers, is one of several volunteer recruitment agencies within Victoria. This afternoon I was invited to speak to the Board of Management of Volunteering Geelong to discuss marketing and strategic partnerships that can assist in promoting the work of Volunteering Geelong.

The discussion outlined the marketing approach adopted by Eastern Volunteers, including the development of a consistent brand and key messages that are used to promote Eastern Volunteers within the community.

Ultimately marketing needs to be supported through a range of tools that assist in communicating these messages. In this regard Eastern Volunteers complements its marketing activities with events that support the aims of the organisation. These events, which include targeted activities with business partners, support the aim of Eastern Volunteers being seen as a peak regional body. Likewise, engagement with the media, as well as online tools, promote these activities and reinforces the role of Eastern Volunteers within the community.

It is imperative that marketing activities support an overall strategy of an organisation. Conflicting messages create confusion and undermine the branding of an organisation and this can diminish outcomes that otherwise would have been achieved.

A marketing plan is required to provide this strategic focus and guide initiatives that achieve the identified objective. The marketing plan should explore all marketing initiatives that are available, including a mix of offline and online tools to deliver positive and proactive marketing.

Once a marketing plan has been completed, it will provide guidance on marketing opportunities and the action required to achieve the goals within the marketing plan. This approach enables an organisation to measure results and effectiveness.

Community organisations are increasingly needing to be innovative and proactive with their marketing to ensure that they can communicate with the community and key stakeholders. The discussion with Volunteering Geelong was useful in providing potential strategies and should support future planning for the organisation.

Conclusion of the 2010 Mayoral Year

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This evening Maroondah City Council held its Statutory Meeting, whereby the Mayor is elected for the 2011 Council Year. While I have enjoyed the challenges experienced throughout this year I chose not to seek re-nomination as Mayor and Cr Tony Dib has been unanimously elected as Mayor for the oncoming Council year.

Maroondah is truly fortunate to have such a vibrant sense of community and I would like to thank the many community organisations and individuals that I have met throughout this year. While the volume of work undertaken as Mayor is immense it is also incredibly rewarding to meet the many people that are dedicated to their local community.

2010 has marked the year that Council delivered financial sustainability, ensuring that future Councils will be able to invest in community facilities and services. Maroondah City Council has finally reversed over 12 years of annual financial operating deficits to ensure that Council is able to meet future challenges. In addition, partnerships with neighbouring Councils have been strengthened and Maroondah is at the forefront of a newly formed alliance between the six Councils containing Central Activities Districts and the City of Melbourne.

Furthermore, Council has reaffirmed its commitment to Reconciliation through incorporating the Acknowledgement of Country at all Council events and Council meetings. Likewise, reforms to strengthen accountability and governance through encouraging debate and discussion were undertaken, including the rearrangement of the Council Chamber to ensure that Councillors are able to see members of the public present at Council meetings.

Council’s advocacy for an accessible, safe and integrated transit interchange for Ringwood proved successful and I congratulate the incoming State Government for their pledge to overhaul Ringwood Station.

Lastly, I would like to thank my colleagues for their support throughout this year, being Mayor is an incredible experience and I wish Cr Tony Dib all the best of success in the year ahead. I will be continuing as a Councillor for the Mullum Ward and I welcome feedback from residents and the community.

Central Activities District Mayors and the Lord Mayor of Melbourne sign Memorandum of Understanding

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Ringwood is one of six Central Activities Districts across Melbourne, whereby Ringwood was identified as an urban centre that would experience a diverse range of housing, employment and community facilities. Ringwood, like the other identified Central Activities Districts of Frankston, Dandenong, Box Hill, Broadmeadows and Footscray, requires cooperation and a shared vision between all levels of government.

Throughout this year I have been working with my Mayoral counterparts in Frankston, Greater Dandenong, Whitehorse, Hume and Maribyrnong to ensure a collective voice for the Central Activities Districts to ensure that State and Federal Governments provide an ongoing commitment and implementation plan for each of these centres.

Alex with the Mayors of Melbourne's Central Activities Districts and the Lord Mayor of the City of Melbourne
Alex with the Mayors of Melbourne's Central Activities Districts and the Lord Mayor of the City of Melbourne

While each Central Activities District has its own strengths it is important that we work cooperatively to secure commitments for each urban centre. In this regard, the six Mayors have also involved Robert Doyle, as the Lord Mayor of the City of Melbourne to ensure that there the role of Melbourne’s CBD is taken into account.

This morning each of the Mayors and the Lord Mayor met at Frankston to sign a Memorandum of Understanding that establishes the common objectives for this grouping of Councils. This grouping is unique given that it involves Councils that are facing like issues, rather than traditional alliances with have tended to be focused on geographic areas.

Alex with the Mayors of Melbourne's Central Activities Districts and the Lord Mayor of the City of Melbourne
Alex with the Mayors of Melbourne's Central Activities Districts and the Lord Mayor of the City of Melbourne

One of the most rewarding aspects of being Mayor this year has been the strengthening of partnerships between Maroondah and other Councils. This new grouping of Mayors from the Central Activities Districts and the Lord Mayor of Melbourne will become pivotal in ensuring that the Central Activities Districts and the visions held by the respective Councils are shared at a State and Federal level.

2010 Eastern Volunteers Annual General Meeting

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Eastern Volunteers is a not-for-profit community organisation that provides volunteer recruitment and community transport services across Maroondah, Whitehorse and the Shire of Yarra Ranges.

Eastern Volunteers has a voluntary board of management which establishes the strategic direction of the organisation, which has 14 staff and over 100 volunteers. I accepted the position of Manager of Marketing Services in late September and as a result did not seek re-nomination to the Eastern Volunteers Board of Management.

As part of the Annual General Meeting, myself and Eugene Wong, the Manager of Business Development, discussed Friends of EV, a new program developed by Eastern Volunteers to encourage community and business partnerships.

Friends of EV provides ongoing benefits to businesses, through consulting services, corporate volunteering and training, as well as providing an ongoing link to the community sector. Further details on Friends of EV is available at www.easternvolunteers.org.au.

Delegates’ Report: Regional Partnerships, Celebrating Diversity, Ringwood Station Advocacy

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There are several notable items I will discuss tonight.

The first being the regional partnership signed by the Mayors of the Cities of Knox, Manningham, Maroondah, Whitehorse and the Shire of Yarra Ranges on the 22nd of September. This agreement will strengthen co-operation between the municipalities in areas such as advocacy, where each of these councils have supported calls for the redevelopment of Ringwood Station into a safe, accessible and integrated transport interchange.

The Eastern Volunteers Multicultural Spring Festival was held on the 9th of October, with over 5000 attendees enjoying a range of multicultural food, entertainment and performances. It is great to see the Maroondah community embracing cultural diversity and this was further evident at the New Year celebrations of Maroondah’s Chin community, an ethnic group from Burma who celebrated Fang Er at Ringwood Secondary College on the 16th of October. The afternoon provided an opportunity to learn about Fang Er, which coincides with the harvest season in Burma and to discover national dances and food.

Monkami, a not-for-profit service provider for people with intellectually disabilities, has continued to strengthen its community connections and I had the pleasure of launching Alarming Art on the 14th of October. Alarming Art is Monkami’s new public gallery located at the Croydon Fire Station in Croydon Road, the space will provide an opportunity to showcase the talents of Monkami’s clients and further strengthen connections with the community.

Lastly, Maroondah City Council launched its Missing Piece Campaign on the 13th of October, calling on all political parties to commit to the redevelopment of Ringwood Station into an accessible, safe and integrated transport interchange. The campaign, which I co-launched with accessibility advocate Margaret Stevens, reinforces the dire state of Ringwood Station and the need for a commitment. The campaign will continue until the State Election with updates being available at www.facebook.com/ringwoodstation.

I’ll table the rest of my report.

Ringwood Bowls Club 2010/2011 Season Launch

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The Ringwood Bowls Club is located at 2-12 Loughnan Road in Ringwood and comprises of almost 400 members, with men’s and women’s bowling teams. The Ringwood Bowls Club has an extensive history of community engagement and has formed an ongoing partnership with organisations like the Ringwood Spiders and several schools to encourage lawn bowls across a range of age groups.

This evening I was invited to officially open the 2010 Lawn Bowls Season where I was able to congratulate the Ringwood Bowls Club for its focus on sustainability and community partnerships.

The Club has invested significantly in water sustainability initiatives, including water tanks and retention systems to provide a sustainable source for watering the greens.

In addition, the club has formed several community partnerships, including local schools and sporting clubs. The Ringwood Bowls Club also actively participates in Maroondah’s Healthy Aging Network, providing activities for Maroondah’s senior citizens.

I congratulate the Ringwood Bowls Club for its ongoing innovation and participation within the community and wish members the very best for the 2010/2011 Lawn Bowls Season.

For further information on the Ringwood Bowls Club please visit www.ringwoodbowls.asn.au.

Media Release: Council signs an Agreement of Mutual Support

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Maroondah City Council Mayor Alex Makin has joined five eastern council Mayors in signing an Agreement for Mutual Support in an effort to provide a stronger voice for the region.

Councillor Makin said the agreement would deliver a cohesive approach to issues facing the region.

“Having the support of our surrounding Councils will mean that Maroondah is better placed to tackle issues which affect our region, including public transport and community facilities,” Cr Makin said.

“Our aim is to ensure that all levels of government are well aware of the collective issues facing Councils and communities in the eastern suburbs. Maroondah Council has already been working cooperatively with our neighbouring councils and I look forward to this continuning into the future,” Cr Makin said.

The Mayors of the municipalities of Whitehorse, Knox, Manningham and Yarra Ranges also signed the agreement.
The agreement for mutual support commits the councils, where consistent and in accordance with each council’s adopted policy or position, to:

  • Lend support of the Council’s activities as considered appropriate in matters of common interest or mutual benefit
  • Be mindful of and take up opportunities to include other councils in activities that can provide economic, social and environmental benefit across the municipal boundaries
  • Work cooperatively and pro-actively to provide a collective voice for the region in matters where a collective voice will give greater weight to regional issues and solutions
  • Not replicate the activities of existing bodies, forums or like associations that already provide a collective voice for the councils covered by the agreement.

“This agreement will strengthen the partnerships that already exist between the five Councils and ensure that we work collectively to deliver outcomes for our communities,” Cr. Makin concluded.

The signing took place on Wednesday 22 September at the Art Space at Box Hill Town Hall, 1022 Whitehorse Road.

– ENDS –

Delegates’ Report: Disability Services and Community Partnerships

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On the 3rd of September I had the pleasure of attending the Ringwood Spiders Trophy Presentation Evening, a football team for people with disabilities, which competes in the Football Integration Development Association (FIDA) league comprising of teams across Victoria.

The Trophy Presentation Evening provides an opportunity to reflect on the Spiders achievements throughout the year, including the formation of a second team and the continuation of their Junior Development Squad, which has seen new members over the past season. In addition, the Ringwood Spiders Cheerleader Squad continues to provide an opportunity for people unable to play football to still support and be a part of the team.

The Ringwood Spiders are eagerly awaiting the 2011 Football Season but have a range of activities planned over the summer months, including lawn bowls organised in partnership with the Ringwood Bowls Club. The Ringwood Bowls Club is one of the many organisations that have formed partnerships with the Ringwood Spiders and it was great to see the Trophy Presentation Evening held once again at the Bowls Club.

On the 9th of September I attended the Spring Formal of the Croydon Special Development School. The school specialises in education for people with disabilities while providing connections with the wider community. The Spring Formal demonstrated the strength of the school’s connections to the wider community, with several students from local high schools being partners to participants in the formal.

It was fantastic to see students from local high schools supporting students from the Croydon Special Development School and I commend each of them for their involvement in the Spring Formal.

On the 15th of September I attended the Eastern Volunteer Business Booster Breakfast, a new initiative of Eastern Volunteers designed to create mutually beneficial partnerships between the business and community sectors. The breakfast included the launch of Friends of EV, a new program which will create partnerships between Eastern Volunteers and the business community. It is worth noting that Eastern Volunteers is a stable organisation that has existed for 30 years, demonstrating its commitment to sustainable and positive outcomes for the community.

Lastly, on the 20th of September I participated in the filming of Monkami’s Drama Group, “Hey Hey It’s Monkami”, the fourth production from the Group. Hey Hey It’s Monkami, is the fourth performance of the group and will be performed on Thursday the 28th of September at the Karralyka Centre.

Eastern Volunteers Business Booster Breakfast at Club Ringwood

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Eastern Volunteers is a not-for-profit community based organisation, which provides transport services for eligible Home and Community Care recipients, as well as volunteer recruitment to provide pathways for people to participate in the wider community.

This morning Eastern Volunteers held its inaugural business booster breakfast, aimed to strengthen connections between the business and community sectors.  The breakfast introduced Eastern Volunteers to businesses within the community and launched Friends of EV, a program which will provide ongoing partnerships between the organisation and businesses.

Eastern Volunteers, which was formed in 1976  is a medium sized not-for-profit organisation, with approximately 20 staff members and over 100 volunteers, covering across Whitehorse, Maroondah and the Shire of Yarra Ranges.  Eastern Volunteers is clearly a sustainable organisation and one which is able to provide beneficial partnerships with the business community.

For further details please visit www.easternvolunteers.org.au.

Media Release: Change to local law encourages debate and interaction at Meetings

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To ensure that Council meetings are more interactive and engaging, Maroondah City Council has formally adopted a change to a Local Law at its meeting on Monday 16 August.

Local Law 9 will now replace Local Law 7 that regulates meeting procedures at Council Meetings.

“The changes demonstrate Council’s overwhelming support for accessible and accountable Local Government, and will permit the community to hear and see more than ever before,” said Mayor of Maroondah, Councillor Alex Makin

“An example of some of the changes includes the opportunity for the public to hear Council presentations to further explain agenda items. Councillors will also present Ward reports to keep the community up to date with new developments and projects,” said Cr Makin.

The proposed amendment had been on public exhibition at Braeside Avenue as well as at Council Service Centres and on the website, and the public was encouraged to make submissions.

The submissions received all had the same theme -the addition of Acknowledgement of Country to the Order of Business for Council meetings.

“Following the public submissions, Council is proud to incorporate an Acknowledgement of Country as part of the Order of Business at both Ordinary and special meetings of Council,” Cr Makin said.

The Acknowledgement of Country forms part of Council’s Reconciliation Policy Statement which reaffirms its commitment to the process of reconciliation and the desire to build strong partnerships with the local Indigenous community.

“Another significant change to meeting procedures is that Question Time can be extended by an additional 10 minutes if required to complement the aim of increased participation and interaction from the community,” said Cr Makin.

As well as changes to process, the Council Chamber has also experienced a change to layout.

“New ramp access will improve accessibility to the chamber floor. Plus, the change to the seating arrangements means that Councillors will no longer sit with their backs to the public gallery, thereby promoting a feeling of inclusiveness,” Cr Makin said.

Council meets on the third Monday of each month and meetings are open to the public. Meeting dates may change if the meeting falls on a public holiday. Council is generally in recess in January.

The next meeting is scheduled for 7.30pm on Monday 20 September at Council Chambers, Braeside Avenue Ringwood.